Profile
About Michelob Ultra
Michelob Ultra is a premium American light lager created by Anheuser-Busch for people who enjoy staying active and still love a great-tasting beer. Launched in 2002, it quickly became known for its smooth flavor and lighter profile, offering just 95 calories and 2.6 grams of carbs. From the beginning, Michelob Ultra stood out by appealing to drinkers who wanted balance—something refreshing to enjoy after a long run, a game of golf, or a simple night out with friends.
A Beer Built for the Active Life
When Michelob Ultra arrived, it tapped into a growing interest in wellness, fitness, and better-for-you choices. Instead of being just another diet-style beer, it embraced the idea that you can work hard, stay healthy, and still have fun. The brand’s early message—“Lose the carbs. Not the taste.”—captured exactly what people were looking for. Its crisp, clean flavor and light body made it an easy go-to for anyone wanting a lighter option without giving up quality.
How Michelob Ultra Became a Favorite
What started as a niche beer quickly grew into a national hit. Its connection to sports, outdoor activities, and everyday adventure helped it stand out in a crowded market. Whether it was sponsoring races, teaming up with athletes, or celebrating active communities, Michelob Ultra created a refreshing identity that felt modern and upbeat. Over time, the brand expanded into new varieties like Ultra Pure Gold and flavored Infusions to match changing tastes while keeping the same approachable spirit.
Today’s Michelob Ultra
Now one of the top-selling beers in the United States, Michelob Ultra continues to blend good taste with a positive, fun-loving lifestyle. It represents balance in the best way—enjoying life, staying active, and raising a cold beer at the end of the day. It’s a simple idea, but one that has made Michelob Ultra a favorite for millions of people who want a beer that fits the way they live.
Information
Our Beer
Michelob Ultra:
Michelob Ultra is the beer built for people who live life in motion. Light, crisp, and refreshingly smooth, it’s the perfect companion for post-work hangs, weekend adventures, or a simple night on the deck. Fewer calories, full enjoyment—because great beer shouldn’t slow you down.
Michelob Ultra Zero:
Michelob Ultra Zero brings you the classic Ultra flavor with absolutely none of the alcohol. Clean, crisp, and refreshing, it’s ideal for workouts, weeknights, designated drivers, or anyone who wants the taste of beer while staying 100% clear-headed.
Michelob Ultra Pure Gold
Pure Gold is the easy-drinking, organic twist on the Ultra lineup. Made with organic grains, it pours bright, smooth, and wonderfully refreshing. This is your golden-hour beer—light, natural, and perfect for everything from picnics to patio sunsets.
Michelob Ultra Lime Cactus
Lime Cactus adds a refreshing burst of citrus and a unique hint of prickly pear. It’s vibrant, light, and just different enough to feel fun. Whether you’re on the beach, at a barbecue, or unwinding after a long day, this flavor brings a splash of summer to any moment.
Our Seltzers
Michelob Ultra Organic Seltzer
Bright, bubbly, and unbelievably refreshing—Michelob Ultra’s seltzers are designed for easy sipping. Crafted with clean flavors and a crisp finish, they offer a lighter, sparkling option for people who want something refreshing that fits an active lifestyle. Perfect for gatherings, game nights, or kicking back by the water.
Community
Michelob Ultra Superior Access Initiative
The Superior Access Initiative is Michelob Ultra’s way of opening doors to unforgettable experiences. Fans can unlock VIP access, special events, premium perks, and behind-the-scenes moments with athletes, entertainers, and lifestyle creators. It’s all about bringing you closer to the things you love—and making every moment feel a little more “Ultra.”
Our Store
The Perfect Gift:
Michelob Ultra’s merch lineup makes gift-giving easy and fun. From stylish apparel for men and women to comfy pieces for kids and playful items for pets, there’s something for everyone. Add in limited-edition drops, cool drinkware, and seasonal collections, and you’ve got a store full of lighthearted, feel-good gifts that bring a little “Ultra” fun to family, friends, and fans alike.
Win the Ultimate Front-Row Experience
Sign-up for Ultra Courtside for 2026
Step up for a chance to win the ultimate fan lineup with Ultra Courtside! Think VIP tickets to major sporting or live events, front-row seats, access to athlete meet-&-greets, exclusive merchandise drops, and even all-expenses-paid travel & accommodations. This is your shot at unforgettable moments — enter now and dream big!
Map
Sorry, no records were found. Please adjust your search criteria and try again.
Sorry, unable to load the Maps API.
